The companion site for Data Science For Dummies

You read the book.
Now put it to work.

Every practice dataset, template and guide from the book is ready for you here.

The library is free. Share your email and I’ll open it up.

Data Science For Dummies, 4th Edition, by Lillian Pierson

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Get the Data Science For Dummies Reader Toolkit

Enter your email and I’ll open up the resource library that goes with the book.

  • The 12 practice datasets from the walkthroughs, so you can follow along instead of reading along
  • The Analytics Project Custom Instructions from Chapter 5, ready to upload to your own ChatGPT Project
  • The Selling To Stakeholders Formula and Executive Relationship Management Planner from Chapter 12
  • The stakeholder communication best practices and email template from Chapter 13
  • The done-for-you Channel Scorecard Calculator from Chapter 15
  • Curated tool, course and community recommendations from Chapter 21

I’ll email you when new resources go up, plus ideas from time to time. Unsubscribe any time.

Everything you need to turn the book into action

The book shows you the method. These are the files that let you run that method on your own data this week.

Go deeper by chapter

If you came here from a specific chapter, start here. Each chapter has its own resources. The resources you need are listed under that chapter.

Part 1 Getting Started with Data Science in the Age of AI

Chapter 1: Doing Data Science in an AI World

Chapter 2: Understanding Data and Thinking Like an Analyst

Covered in the book. No separate download for this chapter.

Chapter 3: Getting and Cleaning Data without Coding

Covered in the book. No separate download for this chapter.

Chapter 4: AI Tool Literacy – When to Trust, When to Verify

Covered in the book. No separate download for this chapter.

Part 2 Extracting Insights without Code

Chapter 5: Prompt Engineering for Analytics

Chapter 6: Exploring Your Data with AI

Chapter 7: Building Machine Learning Models without Code

Chapter 8: Understanding Essential Math and Statistics

Chapter 9: Clustering and Segmentation with AI

Chapter 10: Getting Predictive Analytics with Regression Analysis

Chapter 11: Building Dashboards with AI

Chapter 12: Data Storytelling and Visualization in the Age of AI

Part 3 Driving Business Value with AI and Analytics

Chapter 13: Developing Your Business Acumen

Chapter 14: Improving Operations with Data and AI

Chapter 15: Making Marketing Improvements with AI

Chapter 16: Decision Support and BI Copilots

Chapter 17: Risk and Fraud Detection with AI

Part 4 Implementing Data Science in Your Organization

Chapter 18: Gathering Important Information about Your Company

Covered in the book. No separate download for this chapter.

Chapter 19: Narrowing In on the Optimal Data Science Use Case

Covered in the book. No separate download for this chapter.

Chapter 20: Planning for Future Data Science Project Success

Covered in the book. No separate download for this chapter.

Chapter 21: Becoming an AI-Driven Data Professional

Part 5 The Part of Tens

Chapter 22: Ten Prompts Every Analytics Power User Should Master

Covered in the book. No separate download for this chapter.

Chapter 23: Ten Reliable AI and Data Science Tools

Covered in the book. No separate download for this chapter.

Want to keep going?

I write about what’s actually working in data and AI right now: the tools I’m using in client work, the workflows that hold up under pressure, and the workflows that quietly fall apart. The Convergence newsletter has the same practical, show-me-how tone as the book. It arrives while the information is still current. Reader Toolkit members get it automatically, so you don’t need to sign up twice.

Want help applying the book’s method?

Some of you are reading this book because a decision is waiting for you once you finish it. If that’s you, here are three ways I work with people.

Advisory and Fractional CMO

For founders and executives who need senior direction on data-driven growth without hiring a full-time CMO.

Fractional CMO services

Team Training and Workshops

For teams who want their analysts, marketers and operators to work the way this book describes, quickly and as one team.

Ask about training and workshops

Speaking

For conferences and internal events. I’ve spoken in 16 cities across 10 countries, for organizations including IBM, Ericsson and National Geographic.

Ask about speaking

Explore ways to work together →

Lillian Pierson, author of Data Science For Dummies

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About the author

I’m Lillian Pierson. I’ve spent my career building data-driven growth solutions for companies including IBM, Intel, Dell and SAP, which is where the messy, real datasets in the practice files came from. The Chapter 4 verification tools exist because I needed them on those projects before I ever wrote them down.

12 books with Wiley · 2M+ people taught · Licensed Professional Engineer

More about me →

Keep the book working after the last page.

Take the prompts, the datasets and the frameworks with you, and get the new material as I release it.

Reader_Toolkit_Signup.file

Get the Data Science For Dummies Reader Toolkit

Enter your email and I’ll open up the resource library that goes with the book.

  • The 12 practice datasets from the walkthroughs, so you can follow along instead of reading along
  • The Analytics Project Custom Instructions from Chapter 5, ready to upload to your own ChatGPT Project
  • The Selling To Stakeholders Formula and Executive Relationship Management Planner from Chapter 12
  • The stakeholder communication best practices and email template from Chapter 13
  • The done-for-you Channel Scorecard Calculator from Chapter 15
  • Curated tool, course and community recommendations from Chapter 21

I’ll email you when new resources go up, plus ideas from time to time. Unsubscribe any time.